Don't wake up to dull.
The bank wanted to attract and retain talent for a new generation. Myself, the rest of the creative team at EveryFriday and comedy director Kyle Shepard, together created one 60" and five 30" spots. Each showed potential talent waking up on Monday morning, filled with dread about the day ahead. A strange new voice would enter their head, willing them to consider a career somewhere else. Guess where. I wrote each 30" script, edited the 60", and stayed central to the production through casting, shooting and during post. As creative on the project, this also became my first mention in Campaign. Oh, and we got Super Hans to narrate.