FOREVER METAL

The Royal Mint had invested in state-of-the-art tech that allowed them to turn would-be wasted gold into jewellery, effectively extending its life indefinitely. Working with the team at EveryFriday I was responsible for the initial creative concept that would be used to help them tell this story. I remained close to the project as it evolved into film, social, digital advertising and OOH. This included script writing, adwriting for print and digital, and an article, published in Arts & Collections magazine. Director duo Luke and Joseph of Unit9 brought the film to life, deep in the Welsh Hills.